Google+ Still Not Sticking

Poor Google+.

For a company that’s SO good at almost everything it does (at least email and search engine domination), Google is seriously struggling in the social networking space. According to comScore, Google+ users only spent an average of 3 minutes on the site in January.

Three minutes may not seem that abysmal at first glance, but let’s compare it to average time spent on other social networking sites for the same month:

Facebook: 405 minutes (that’s almost seven hours – we all need to get out more you guys)

Pinterest: 89 minutes

Tumblr: 89 minutes

LinkedIn: 17 minutes

MySpace: 8 minutes (seriously people are spending more time on MYSPACE than Google+?! Come on!)

Twitter: 21 minutes

I have to wonder what it is exactly about Google+ that’s not sticking. Is it that we’re already so invested in Facebook and Twitter so we don’t have more time to spare for Google+? Or is it that Google missed the mark when it comes to building an engaging user interface? Maybe we’re just sharing everyone directly on gchat and skipping Google+ altogether!

I’ll admit that like most people I know, I have a Google+ page, but I haven’t checked it in ages.

Do you use Google+? What do you like about it?

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