A Slightly Less Self-Indulgent Use of Social Media

During the last week or so, my social media channels have been abuzz with news about the Starbucks fundraising initiative with FourSquare to help raise money for (RED), an AIDS-battling organization.

In case you live under a rock (read: not spitting distance from at least 3 Starbucks locations), you probably have already heard or read about the campaign. If not, I’ll fill you in:  For every FourSquare check-in at Starbucks (during June 1-10, 2012), the coffee giant will donate $1 to The Global Fund, an organization that works closely with (RED). The donation cap is $250,000, which I’m sure they reached within the first couple of days, considering so many people check into Starbucks on the regular, regardless of special campaigns.

Thought this was a cool example of a company leveraging social media and digital influencers to drive awareness rather than simply writing a check.

Today is the last day of the campaign so if you haven’t had your afternoon caffeine fix yet, head on over to Starbucks and check in.

 

 

Advertisements
Tagged , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: