UNIQLO’s Unique Use of Pinterest

Brands are finally starting to hit their stride on Pinterest. At least one brand is.

Japanese casual wear designer and retailer, Uniqlo (and one of my New York City staple shopping stops), recently debuted a pretty cool Pinterest “hack.”

Some brilliant minds at Firstborn cooked up a way to “take over” popular Pinterest categories with Uniqlo shirts and logos, creating an animated, lively experience – the “Uniqlo Dry Mesh Project.”

They sought out to awaken the usual glazed-over face that many of us adopt when we’re browsing Pinterest, scrolling through countless expensive bathrooms and wedding hairstyles. And they sure did.

Check out the video to see how cool this looks.

Have you seen any other brands leveraging Pinterest in creative ways?


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