In case you live under a rock, you’ve probably heard that the King and Queen of Pop Culture (aka Beyoncé and Jay-Z) recently welcomed their first child into the world. You’ve probably also heard that they decided to jump on the quirky celebrity baby name train. And who can blame them? When your name is Beyoncé, I suppose you can’t settle on a simple name for a child.
While “Blue Ivy” isn’t the strangest celebrity baby name by a long shot, it sure does sound like it could be the name of, oh, say, a Boston-based events company. Oh wait – it is!
This could have presented a huge problem for the company in terms of search rankings. As any savvy business owner knows, the answer to Shakespeare’s age-old question, “what’s in a name?” is, well: EVERYTHING. We google things faster than we can think them so a name sure is important, especially for small business owners who may count on referrals from SEO and online advertising.
Luckily, this didn’t happen for Blue Ivy Events founder Veronica Alexandra, though. Alexandra struck gold with the onslaught of interest in her company following the birth of the latest celebrity baby billionaire, announcing that the event company is booked up for the year.
Congrats to the happy new parents and to the happy owner of Blue Ivy Events!
*Photo courtesy of TheHollywoodGossip.com.