Tag Archives: brands

Coming Soon: Facebook Timeline for Brands

ImageLots of people are getting excited about the fact that Facebook Timeline will soon be rolled out to brand pages. Though Facebook’s Timeline format launched to the site’s 800 million users at the end of last year, its brand pages have remained in the old format, without the redesigned scrapbook template that many users have grown to love (or maybe hate).

Many brands have invested lots of time, money and resources in designing their current Facebook pages and may now have to adapt or modify their content to fit the new format and stay relevant. Some may be frustrated about having to keep pace on the nonstop social media treadmill, but for others, it’s an opportunity to reach more eyeballs. People are spending more of their time poking, posting and tagging. With a captive audience, brands should be putting their best foot forward on the site, just as they would on their own company home page or blog. It’ll be interesting to see the creative ways that companies will try to use the tool in the coming months.

I predict that much like Pinterest, the majority of brands on Facebook (even the social media-savvy ones) will be slow to do anything mind-blowing right away. But time will tell. More details are expected at a Facebook marketing event on Feb. 29.

Do you think brands being able to use Facebook Timeline will have major implications on the way we interact with them on the site?

*Image courtesy of Mashable.com

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5 Ways Brands Can Use Pinterest

Though the site has been around for a year, Pinterest, the latest social networking site to take the world by storm, seemed to blow up overnight at the end of last year. The site, a combination of a virtual bulletin board and a blog-sharing platform, has been consistently growing and marketing and PR strategists are likely scrambling to find ways to incorporate the latest craze into their clients’ campaign plans, but it seems that many big brands aren’t quite hitting the mark yet, which is surprising. Sure, there are a handful of companies that are doing it right but the majority of usual suspects are absent from the site.

Mediabistro.com recently published an article about the five ways journalists can Pinterest. These insightful yet simple tips can be easily repurposed for brands or personalities looking to take advantage of the site’s contagious, social nature. So look no further – here are five turnkey ways that brands can easily integrate Pinterest into their social media strategies.

Share News

With millions of users and growing, Pinterest is quickly becoming a top social networking destination. What better place to share news than where your fans are already spending time?  Think of a Pinterest dashboard as a wider, more visual Facebook news feed, with vast opportunities for brand storytelling.

Reward Fans with Sneak Peeks

Have an upcoming product launch that you want to tease? Pin it! Early adopters love being rewarded with special access to things that mainstream audiences don’t get. The Today Show teased Jennifer Hudson’s appearance to promote her new book on the show’s Pinterest page.

Showcase Photo Galleries of Products, Campaigns, Etc.

The whole point of Pinterest is to share images and ideas and aggregate them into neat categorized boxes. The more active users that Pinterest has, the bigger the pool of content that’s available for sharing. Real Simple is excellent at doing this, with lists ranging from “Super Bowl Party Snacks” to “Organization Inspiration.”

Show Off Your Staff (or your Customers)

Pinterest is a great platform to supplement a thought leadership campaign. It can also help to brand executives or spokespeople and adds another dimension to corporate personalities, making them much more relatable to end users. Brands should be using Pinterest as an opportunity to share something that might not otherwise come up in your day-to-day job description. For example, Katie Couric has a board called “My Style” and another called “Places I Want to Go.”

On the other hand, Pinterest could be a great way for brands to highlight super-fans by featuring a weekly or monthly customer spotlight. Harness the power of word-of-mouth. People love human interest stories, right?

Spark Fan Engagement

Sure, your brand probably already has a strategy in place to get more “likes” on that other big social networking site but why not inspire fans to be creative on a site dedicated to sharing visuals?

Lands’ End did this in a big way with their “Pin It to Win It” contest this past holiday season. Fans were encouraged to create virtual outfits using Pinterest pin boards for the chance to win a $250 Lands’ End gift card. The contest was a hit and got write-ups all over the place.

What are some of your favorite Pinterest tips? What other brands are making an impact on the site?

*Image courtesy of Pinterest.com

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