Tag Archives: Facebook

Coming Soon: Facebook Timeline for Brands

ImageLots of people are getting excited about the fact that Facebook Timeline will soon be rolled out to brand pages. Though Facebook’s Timeline format launched to the site’s 800 million users at the end of last year, its brand pages have remained in the old format, without the redesigned scrapbook template that many users have grown to love (or maybe hate).

Many brands have invested lots of time, money and resources in designing their current Facebook pages and may now have to adapt or modify their content to fit the new format and stay relevant. Some may be frustrated about having to keep pace on the nonstop social media treadmill, but for others, it’s an opportunity to reach more eyeballs. People are spending more of their time poking, posting and tagging. With a captive audience, brands should be putting their best foot forward on the site, just as they would on their own company home page or blog. It’ll be interesting to see the creative ways that companies will try to use the tool in the coming months.

I predict that much like Pinterest, the majority of brands on Facebook (even the social media-savvy ones) will be slow to do anything mind-blowing right away. But time will tell. More details are expected at a Facebook marketing event on Feb. 29.

Do you think brands being able to use Facebook Timeline will have major implications on the way we interact with them on the site?

*Image courtesy of Mashable.com

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Are we addicted to social media?

So many of us claim to be “addicted” to things like Pop Chips, texting, yoga, or playing games like Angry Birds or Words with Friends, but is addiction to social media becoming a real problem?

A new study in the journal Psychological Science indicates that social media may be even more addictive than alcohol or tobacco. The reasoning behind this conclusion is that alcohol and tobacco have measurable, detrimental effects on health, which deters some people because they can mentally weigh the risks. On the contrary, we are only just beginning to study the effects of Twitter and Facebook on our psyche. When asked to abstain from social media for a day, study subjects showed feelings of stress and fatigue, which are some of the same symptoms that those addicted to drugs and alcohol experience when they are going through withdrawal.

I’m sure we all know someone who has to “quit” Facebook or Twitter cold turkey after spending a little too much time stalking old high school rivals. Or perhaps you’re one of the many who contribute to YouTube’s 4 billion views per day and you’ve had to cut yourself off.

Regardless, this surely isn’t the first time that we’ve seen media coverage about the psychological effects of social media and it won’t be the last. Who knows, maybe one day we’ll see warning signs listing the possible side effects of too much social media the same way we do on cigarette packs and alcohol bottles.

What about you? Are you a self-confessed social media addict? Have you ever tried to “quit” a social network?

Image courtesy of NewMediaCreative.com 

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