Lots of people are getting excited about the fact that Facebook Timeline will soon be rolled out to brand pages. Though Facebook’s Timeline format launched to the site’s 800 million users at the end of last year, its brand pages have remained in the old format, without the redesigned scrapbook template that many users have grown to love (or maybe hate).
Many brands have invested lots of time, money and resources in designing their current Facebook pages and may now have to adapt or modify their content to fit the new format and stay relevant. Some may be frustrated about having to keep pace on the nonstop social media treadmill, but for others, it’s an opportunity to reach more eyeballs. People are spending more of their time poking, posting and tagging. With a captive audience, brands should be putting their best foot forward on the site, just as they would on their own company home page or blog. It’ll be interesting to see the creative ways that companies will try to use the tool in the coming months.
I predict that much like Pinterest, the majority of brands on Facebook (even the social media-savvy ones) will be slow to do anything mind-blowing right away. But time will tell. More details are expected at a Facebook marketing event on Feb. 29.
Do you think brands being able to use Facebook Timeline will have major implications on the way we interact with them on the site?
*Image courtesy of Mashable.com